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ABOUT BAD DECISIONS
Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.
Each 15-20 minute episode sees Hardhat strategy director, Dan Monheit and his psychologist partner in crime, Dr Mel Weinberg, dive in to one of the many psychological heuristics that causes us to consistently make “sub-optimal” (read: bad) decisions.
Mel breaks down the theory, drawing on academia, research and neuroscience, whilst Dan looks at how we can use these mental quirks to better market products and services.
Dan Monheit is Co-Founder and Strategy Director at Hardhat, a creative agency built for today. A student of the old and a driver of the new, Dan spends his days working with ambitious marketers to build enduring brands.